MUMBAI: The Indian unit of Maersk Line, the world's largest container shipping company, is expanding its cargo-shipping role in the Country to establish itself as a provider of end-to-end supply chain solutions that would include doorstep delivery.
"One noticeable change we have already seen in India is that we are closely working with our customers to execute more and more of the supply chain," Mr. Steve Felder, Managing Director - India said recently who also looks after 5 neighbouring countries. A bigger role for Maersk in the Supply Chain would mean the company’s involvement in the road and railways vertical of shipments for importers, and delivering consignments at factories or warehouses.
Felder said the focus on allied services, which the company outsources to third parties, has increased in the past six months. The strategy is in line with parent A.P Moller Maersk Group's plans to focus on its transport operations while seeking alliances or a separate listing for its energy division, as articulated in last September by Chief Executive Soren Skou.
"Instead of just doing a port to port business, Maersk is going the extra mile in delivering to inland container depots or even the customers’ premises," said Felder.
Two weeks ago, Maersk delivered a refrigerated shipment to an ICD in Sonepat, Haryana for Dev Bhumi, a local cold chain operator. It also delivered a shipment right up to the premises of confectionary company Perfetti Van Melle.
Felder called them "comprehensive ways to increase revenue and create more value proposition for customers." He said the next step would be more regions in more corridors in India.
In June, it introduced a direct, time-guaranteed rail route between Visakhapatnam Port and the Birgunj Inland Container Depot in Nepal.
The rail link is meant to feed cargo for Maersk’s intra-Asia Chennai Express (CHX) service calling at Visakhapatnam and will cut transit times for cargo moving to and from Nepal by half, from 14 days via Kolkata to seven days, the company said.