PUNE: Abundant production and attractive pricing are likely to make the premium quality roses grown in Pune a Valentine's Day gift across the world. Painting a rosy picture, flower growers said they are expecting between 40% and 100% rise in rose exports over last year.
Flower growers claimed that their roses are in huge demand in Europe, the Middle East as well as the Far East. Reasons: in terms of quality they are on a par with the roses produced in the African countries and when it comes to pricing, they are much cheaper.
"Export-quality roses are primarily grown in Pune district's Maval taluka, a hub of India's export-oriented floriculture industry. Growers from the Pune region are expected to export around 6-8 million flowers before Valentine's Day," said Praveen Sharma, the President of Indian Society of Floriculture Professionals.