BENGALURU: After tapping the South Korean market last year, the Agricultural and Processed Food Products Export Development Authority (Apeda) is eyeing newer destinations such as Iran, Kazakhstan and China for promoting mango exports in the current season.
Apeda has proposed to organise promotional events in these new markets and also in South Korea during May, said its Chairman DK Singh.
“The idea is to carry-out wet sampling in these countries so that the consumers can have a taste of the Indian mangoes,” he said.
Among the markets that Apeda is targeting, Iran has the brightest prospects, said Singh. “There is a liking for the Indian mangoes in Iran,” he said. Further, Singh said, Kazakhstan, which is a short haul from Delhi, has the potential to emerge as a gateway for tapping the Commonwealth of Independent States (CIS).
With regard to prospects in China, Singh said that though the neighbouring Country had granted market access to the Indian mangoes way back in 2007, shipments have not taken off for various reasons. While a couple of exporters have tried shipping mangoes to China, the quantity has not scaled up, Singh said, while adding that “the barrier has to be broken”.
India’s exports to China last year stood at a mere 1.64 tonnes. China is among the large importer of mangoes, where the fruits from Malayasia and Thailand have captured the market.