CMA CGM Group unveils its New Ambition and New Logo

Posted by Daily Shipping Times on 29-06-2017        Tweet

MARSEILLE: CMA CGM Group has unveiled its new ambition – SHIPPING THE FUTURE on 28th June, 2017 along with a new Bolder and Powerful Logo.

New Logo: Bolder and more Powerful

The new ambition is reflected in the Group's image, with a new logo, the eighth since the company was founded in 1978. This logo exemplifies the power and energy of CMA CGM.

It is built on a unique typography and two new colors, recalling the French national colors. It was designed by the company Brandimage.

All the brands of the CMA CGM Group will adopt this new typography, bringing coherence and strength to the Group’s entities.

Tanya Saade Zeenny, Executive Officer of the Group commented :  “An extraordinary entrepreneurial adventure, CMA CGM is a family business which has become a world leader in just 39 years. Today it unveils its new ambition through a new slogan, a new visual identity and new graphic identity. This new ambition reflects our values of initiative, boldness and imagination, our ability to innovate and our determination to continue the Group's development”.


2017 is a landmark year for CMA CGM opening a new chapter in its history with the nomination of Rodolphe Saade as Chief Executive Officer of the Group on February 7th, the launch of OCEAN Alliance, the largest maritime operational alliance in the world, and the potential acquisition of Mercosul in Brazil.

Upon becoming Chief Executive Officer, Rodolphe Saadé set a new strategic course with 4 priorities for the Group:

•             "Customer Centricity" by creating genuinely innovative partnerships with our customers,

•             Continued development in maritime, inland and logistics sectors,

•             Innovation and Digitalization,

•             Enhanced expertise combined with an agile organization.

This new strategy has a name: "SHIPPING THE FUTURE".

A new visual, to go beyond all imaginable borders

This visual symbolizes CMA CGM’s values: initiative, boldness, imagination and integrity. It shows the Group’s energy and ability to innovate.

It is resolutely turned towards the future and innovation and reinforces our image worldwide.

With this visual, CMA CGM demonstrates that it can go beyond all imaginable boundaries, informed the CMA CGM release.