LONDON: maruFreight, a digital initiative for the maritime and logistics industry, has launched a new platform with an aim to optimize freight exchange.
The platform creates an optimal digital user experience, leveraging the latest technology and real-time information, “to increase efficiency and simplify the complex chartering process,” Antonio Brizzo, President and Chief Executive Officer of maruFreight, explained.
It is designed to facilitate optimal interactions between shippers and shipping companies. It provides information on available vessels and cargoes, facilitating communication between stakeholders in every phase of freight exchange.
“maruFreight connects participants on a single platform and provides visibility across the supply chain. It is a sophisticated marketplace that shippers and shipping companies can use to increase exposure to a wider range of customers globally,” continued Brizzo.
It takes time for shipping companies to generate a quote, followed by the time needed for shippers to verify it. In response, maruFreight said it wants to meet the needs of both shippers and shipping companies with simple and efficient freight exchange procedures.